fashion and industry

An Art and Design – Fashion and Industry Student Graduate Catalogue from OsloMet

Project description

ASFALT

”Transformable fashion; the biggest sustainable fashion trend that never was”. Considering that the amount of waste we throw away obviously depends on the purchases we make – a reduction of consumption is the most effective way to reduce the environmental impact of the clothing industry. ASFALT is a fictional fashion brand in the streetwear segment. The aesthetics is inspired by different street styles, as well as street art. ASFALTs goal is to address the climate challenges in a realistic way, by recognizing the customers need to regularly develop and change their personal style. With my bachelor project I have tried to develop a business model that addresses this need in a more sustainable way.

Project details

  • Helene Leinum
  • +47 913 27 354
  • helenel98@hotmail.no
  • Fotograf: Ådne J. Birkeland
  • Modeller: Ylva Fjærtoft & Emma Draleke

Kristin Kopperud Brække

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